Every year, I wait for the moment the power house, Pantone, announces the color of the year. Why? It is time to play...with my jewelry beads that is. The good news? House of Zada is based on a timeless era where the colors never really go out of style, but it gets even more exciting when you see that your line already reflects THE color of the year.
So what is main color for Winter 2018-2019? Ultra violet.
Historically, the color purple has been associated with the sign of power, royalty and great personalities. The pop icon Prince made the color purple synonymous with his name reflecting his individuality and creative genius. Cleopatra's Egyptian palace, couches and even body was covered with it. So why is it so unique?
The history of the color dates back thousands of years when it was extracted from a rare shellfish. At the time, technology didn't exist and you couldn't replicate or imitate many things. The use of the color extracted was sold to the very rich and reserved for the powerful figures. Throughout the years, emperors and painters continued to use it as a sign of hierarchy, rich culture and art.
Ultra violet is a shade of purple with a blue undertone. The beauty? it signifies imagination, innovation and a color for the curious. The night sky appears completely blue to the human eye, but it actually has lots of purple. Just like the sky represents mystery, so does the freedom in the color ultra violet.
To celebrate the beauty of this color, click here to check out the full line up of my handcrafted pieces to give you a piece of the mystery.